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Electro-shocked, beaten, injured, and left to die—one cow's hellish journey to slaughter highlights the true cost of meat.
Each month, PETA sends out thousands of free vegan starter kits to people who have made the compassionate decision to explore plant-based living. Each of these kits contains the powerful story shown here which, alone, has inspired an untold number of people to go vegan. It details one cow's harrowing, heartbreaking trip to slaughter. Always remember: The true price of every hamburger, chicken nugget, and pork sausage sold isn't measured in dollars—it's measured in anguish and death.
You can save more than 100 animals, just like the cow in this story, every year simply by adopting a vegan diet. That's right—going vegan saves lives. Getting started is easy: Visit PETA.org to find recipes, useful tips on making the transition to a vegan lifestyle, and moving accounts of animal suffering in the food industry.