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Published on 06 Jun 2012 | over 6 years ago

Alexander Larenty at the lion-park. Jamu is getting a beauty treatment.
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This foundation has been incorporated just for the wellbeing of wild animals living in captivity
To address the breeding industry at first by (only) buying up lions that live under miserable conditions, would be putting the cart before the horse.

Bread breeders will always continue breeding wild animals as long as the demand to hug these animals and then hunt them persists. Every year hundreds of millions of dollars are earned in this industry and it will not be easy to put a stop to it.

That is why I want to start my campaign ‘ stop this evil industry ‘ to create awareness and consciousness (guilt) in the tourist industry. In this way I want to certify all branches of this industry.

The branches that I (with a team) want to contact in 2016:
• Embassies of Southern African countries in the EU and US in particular
• Airlines
• Travel agencies and tour operators
• Hotels and lodges in the Southern African countries
• Bus and taxi companies
• Travel consultants
• Travel books publishing houses
• Stage agencies and volunteers sites
• But also the ministries of tourism in the Southern African countries
All of the above will be approached with the request to openly distance themselves from ‘ the evil industry ‘ and to promote a better life for wildlife.

The companies that openly distance themselves from the industry and want to follow our advice can carry the Moomba certified and use the logo on all their travel papers. We will follow these companies but also help them to point out places of interest that are certified because they do good work for the wildlife and the support of the tourists is desperately needed in order to survive.

The environmentally aware conscious tourist of today, will probably and hopefully rather choose for a hotel with these flyers and will not visit lion breeding farms, but the parks we recommend.
Only in this way the good companies and good animal parks can survive and the bad companies/parks will not (eventually). The breeding will decrease and hopefully eventually stop or be at a minimum.

This ‘ stop ‘ is certainly not overnight, I expect a long and difficult process with a lot of opposition from the ‘ evil industry ‘ but the wild life has my word that I am willing to do anything for their well-being!

Of course this does not say that if we encounter animals in terrible conditions that we do not buy more animals to ensure them a better life. On the contrary! We are available day and night for each animal in need and will do everything within our ability to alleviate suffering.
It must first of all be clear how you can recognize a ‘lion breeding farm’.

Therefore I have listed the following points: How do you recognize a breeding farm?
• have they many small cubs?
• can you hug the cubs and walk with them?
• do they take the cubs away from their mother?
• have they a special breeding program?
• have they much older male Lions?
• are the costs high to get in, or for a picture with a lion?
• are there many volunteers around?
If you can answer yes to most of these questions then it is most likely it is a breeding farm that participates in canned hunting.

The Moomba foundation wants to help tourists and volunteers find parks that work ethical.
There is already a list of ethical South African parks, which came about thanks to the help of (former) volunteers, conservationists and wildlife specialists who gave information about the ethical standards of the parks they worked for. All these parks, and more if possible, I would like to visit personally and certify officially so that everyone can see at a glance what park is not part of the canned hunting industry.

I myself have made a start of a list of qualifications which I think the parks have to comply with in order to be certified.

To complete this list I want experts to think with me and to advise and help to establish a comprehensive ‘ Checklist ‘ for the parks.

This list will be online soon.

Of course we can use financially support and volunteers that want to help us give the all the wild animals living in captivity in Africa a better life.
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