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Published on 18 Jul 2014 | over 3 years ago

It's a day that comes to everyone. The day you commit to becoming more, to achieve more, and to be the person you want to be. The moment when the path to a better version of yourself becomes clear. It's about the courage, commitment and dedication to challenge yourself in everything you do, and to not accept your limits.

It is with this same commitment, dedication and responsibility that we constantly evolve at the leading edge of scientific research. The development of superior quality supplementation, the professional nutritional advice and motivation making it possible for everyone to achieve their ultimate physical conditioning and goal.

Our philosophy to CHALLENGE YOURSELF celebrates and commends every individual who has stepped up to the plate competing with no one else but themselves - whatever it takes. So CHALLENGE YOURSELF, and keep pushing.
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