Published on 07 Aug 2016 | 6 months ago

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Affiliate Marketing Definition | Affiliate Marketing Definition

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates

for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players:

the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose

from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The

market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate

management agencies, super-affiliates and specialized third party vendors.

Affiliate Marketing Definition | Affiliate Marketing Definition

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use

regular advertising methods. Those methods include organic search engine optimization (SEO), paid search

engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display

advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of

products or services offered by a partner.

Affiliate Marketing Definition | Affiliate Marketing Definition

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties

to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between

them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies

on trust and personal relationships to drive sales.

Affiliate Marketing Definition | Affiliate Marketing Definition

Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website

syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile.

Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

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Affiliate Marketing Definition | Affiliate Marketing Definition
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Affiliate Marketing Definition | Affiliate Marketing Definition

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