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Published on 14 Nov 2016 | about 1 year ago

Presenting the new Sainsbury’s Christmas Advert – a joyous Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time.

As the first snow falls, we find our hero Dave caught up in the Christmas whirlwind – all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way. That is until he sees a gingerbread man on his daughter’s bedside table that they’ve made to look like him. That gives him a genius brainwave…

Gather your family around to enjoy this very special Christmas story. #ChristmasIsForSharing

This year, we’ve worked in partnership with Great Ormond Street Hospital to help families be together. Over 50% of children treated at Great Ormond Street Hospital are from outside of London, so we’re raising money to fund accommodation that means patients’ families can stay close by in difficult times.

You can make your own animated film this Christmas with the free ‘Sainsbury’s Story Studio app’. Find out more: youtu.be/q6FV60RWe64

Take a look behind the scenes of our 2016 Christmas advert: youtu.be/WByNPn1peb4
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