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Published on 10 Mar 2011 | over 6 years ago

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Noor--ul--Ain, popularly known as Annie, and also as Annie Khalid (born 27 March 1987 in Lahore, Punjab,Pakistan) is a Pakistani pop singer. Her parents moved to England when she was six months old. She grew up in East London, attended a girls' school, Plashet School and later moved to Essex with her parents.

Annie was born in Lahore on 27 March 1987. She came to UK at the age of 6 months. She grew up in East London and later moved to Essex with her parents. She went to Plashet girl's school where she used to be one of the most influential girls in the form. Her teachers used to warn her to be careful of her footsteps because there were a lot of girls who would follow her. Annie used to be a little devil at school and occasionally bunked at lunchtime to get her friends 'kebab rolls,' from the local takeaway.

Annie grew up in a very multicultural town. She was a part of the East London Dance Company. She enrolled into dance workshops during her half term vacations. In late 2005 Annie, sitting bored at home, started humming a melody. She took that melody to a friend who introduced her to a music arranger. Together they came up with a very simple, yet catchy song, which Annie decided to call "Mahiya." Annie was encouraged by family and friends to take it a step further. A record company got in touch with her and preparations for a video was made.

Annie flew to India to record the song and the video, before the release of the movie and consequently gained more fame and fan following from her neighbouring country. After the success of Mahiya, Annie started working with various charities, raising awareness for education and health. Also within this short span of time, Annie became a household name and endorsed high profile brands, becoming the most popular female artist in Pakistan to date. Annie Khalid is the name of success for any music event in Pakistan and abroad.Annie was asked to be showstopper at the 2010 L'Oreal Karachi fashion week, for BNS couture. Annie's girl-next-door image landed her a deal with beverage giants Pepsi. She was signed in 2007, to be the face of Pepsi Pakistan.

Pepsi then teamed up with Annie along with Indian singing legend Adnan Sami Khan for the next advert. In late 2008 Norwegian Telecommunication Company Telenor signed Annie as their new brand ambassador. Telenors lighthearted concepts paired up with Annie's skilful acting projected both Artist and brand to new heights. Fans appreciated the new look and enjoyed the funny commercials, changing Annie's tag name from The Mahiya girl to the talkshawk girl. On 25th November 2010 Annie released her UK Debut single "BE MY BABY" along with the remix of the track done by the UK's Top DJ Judge Jules.

Annie was appointed to be the Goodwill Ambassador for the International Red Cross on September 23rd, 2010, in Norway, where she raised money with the Red Cross for the flood victims in Pakistan by supporting and contributing in various activities. All the proceeds from her UK debut single "Be My Baby" were donated to the flood victims in Pakistan. Being a global artist she feels she can work for various causes and bridge gaps between communities. Annie received the honour from the Red Cross Secretary General, Borge Brende on stage. This honour gave her the opportunity to represent Pakistan on an international level. June 2011, Annie was the first South Asian celebrity to be featured in LOOK, a high-end fashion and celebrity weekly magazine coming out of The UK. In June 2011, Annie Khalid launched her café in Lahore. She left no stone unturned to make it one of its kind and stand out among the rest of the cafes in town. AK Lounge, located in one of the most popular areas of Lahore was an instant hit among the youngsters and continues to grow with the star herself.

In August 2011, Annie signed a contract with Lebara, a telecommunication company, in Norway, for their current campaign. Annie Khalid is the first Pakistani Artist to endorse a Label internationally. Besides newspapers and billboards, she can be seen on every bus, tube, train and their stations in Norway. After endorsing many products locally Annie Khalid continues with her work to put Pakistan on the International scene. Annie was selected to be the face of Toni & Guy Pakistan in August 2011. She appears on all Toni & Guy campaigns throughout Pakistan. Annie is at the moment working on collaboration with the famous British -- Norwegian boy band "A1″ for a single "Just 3 words" which they will unveil on a performance this October 31st at the O2 Arena in London.

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