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Published on 21 Sep 2008 | over 8 years ago

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Juicy Beach Party filmed at Nikki Beach, Miami Beach. A 5TH & OCEAN PRODUCTION. Following early releases on Subliminal, Filtered and a host of other key dance labels a few years back, Robbie Rivera has since been inundated with offers and has worked with, and had tracks released on labels that include Defected, Serious, Azuli, Duty Free, Positiva, Ministry of Sound, Credence, Echo, Virgin, Atlantic, Strictly Rhythm, Multiply, Tommy Boy, Manifesto, Ministry Of Sound, Time, Sony, Mute, Universal, Epic... etc. As well as remixing many International artists including Faithless, Felix Da Housecat, Soulsearcher, Darryl Pandy, Sybil, Funky Green Dogs, RES, Moloko, Victoria Beckham, Madonna, Puretone, and Brandy, to name but a few.

In March 2000, Robbie's infectious piano track 'Bang' turned out to be one of the most in demand tracks at the Winter Music Conference in Miami. The hugely successful Time Records picked up the rights for Europe, and Multiply winning the race for the domestic license. 'Bang' made Number One in every UK Dance chart, shot onto the Radio One, Kiss FM, and Capital playlists (as well as all key regional stations), was a Danny Rampling Powerplay record and picked up huge support from the likes of Dave Pearce, Judge Jules and Pete Tong.

Dozens of features and excellent reviews appeared across the UK press from Music Week through to 7 (Essential House Tune), DJ (Recommended, In The Box), Mixmag (Big Tunes), M8, Ministry, Wax, I-DJ, The Mirror, and even TOTP magazine! 'Bang' was also play listed by The Box and MTV, and added to almost every major compilation album; the single eventually reached the top 15 in the CIN Chart following its release in August 2002.

After continuous airplay (as much on Radio One as Spiller and Robbie Williams) 'Bang' was also used throughout the Sydney Olympics and re-entered the national UK chart due to the increased demand, suddenly everyone knew the name Robbie Rivera. Since then, Robbie's been working away on a host of releases under various guises as well as several new releases on his JUICY MUSIC label. The hugely original 'Feel This' followed and was picked up by Strictly Rhythm after having had the full support of Danny Tenaglia out in Miami and Ibiza 2001. 'Feel This' reached Number One in the US Billboard Club Chart.

In an interview for Billboard, Tenaglia praised Robbie's production and sound and has since asked Robbie to work with him on a future collaboration. "Funk-a-tron" was then picked up by Erick Morillo's Subliminal label at the end of 2001, and as such created a huge interest in Robbie, with his brand new sound securing him yet another buzz chart track, supported by Tong on Radio One and all the usual suspects.

The new vocal version, unveiled in 2002 on Direction Records in the UK, has had the support of every club and radio DJ worth their salt and is currently being played everywhere in Ibiza by the likes of Sanchez, Darren Emmerson et al. 2002 also saw a very successful Miami conference with Robbie doing a live mix for Danny Ramplings show on Radio One to kick off events. His collaboration with fellow Miami based producer Chicco Secci, (Rockik) entitled "Memories" was the cause of much A&R interest and was picked up by Time Records who have just signed it on to Serious Records in the UK. Rockik is due for release later this year is set to be a big crossover hit for Robbie and Chicco.

Also picked up in Miami this year, from SFP Records, is the Robbie Rivera and Billy Paul production "Sex" due for a UK release in September on 352 Recordings, with remixes from Warren Clarke and Filterheadz. Recent underground productions have also surfaced on Defected, Fluential, Azuli, and Fuju Records. The Kolaborators "Music All Around", another production with Billy Paul, is currently on promo on Futuregroove with mixes from Robbie and Wally Lopez.

And last but not least Robbie's own Juicy Music label gets back on track with a new deal through Serial Killer in Spain, and the first release of 2002 "The Hum Melody" has just made Pete Tong's Essential New Tune live from the Berlin Love Parade to 1.5 Million people. Aside from DJing regularly in his hometown of Miami, Robbie DJ's around the world. Over the coming months he will be Djing in Ibiza, Barcelona, The UK, Montreal, Vancouver, Greece, Portugal, Italy, NYC, San Francisco, Las Vegas, and Chicago.

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