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Published on 14 Sep 2016 | about 1 year ago

What if we were to eavesdrop on snippets of regular, everyday statements that a modern Indian makes in a day.
#AbSamjhautaNahin shows the effect on our words, on our choices, on our decisions and reactions, that women today are a victim of judgement, of gender stereotyping, of subconscious body shaming and moral policing, more so today, than ever. So much so, we believe we’re speaking out of our own volition, backed with absolute neutrality with no shades of gender bias. But the truth is, the most harmless and functional words and sentences in our lives are the biggest testament of how a society, a dominant ideology, is forcing us to think, and speak, sometimes without our knowledge. And women, are speaking that language. Can we hear it?
In this Blush and Pink association the voice of Mr. Amitabh Bachchan is a ventriloquist, it is the voice of our society. This voice also comes back in the end to show us a mirror and to reveal the hard hitting reality.

Produced by: Culture Machine
Director, Writer, Editor: Akanksha Seda
Assistant Directors: Apurva Gabhe, Joyna M. Sequiera, Aniket Tari
Director of Photography: Vasu Arun Rane
Assistants to DOP: Vivian Gaikwad, Akshay Rane
Production Head: Amit Singh
Production Department: Santosh Jadhav, Raju Tamrakar
Stylist: Rashi Verma
Assistant to Stylist: Jay Kumar
Sound and Music: Ankur Shrivastava
DI and GFX: Amit Mishra
Promotional Designs: Snehal Ladke, Arun Rajan
Brands team: Menka Asrani, Shivangi Jadhav
Celebrity Lead: Mehul Vadodaria
Marketing and PR: Disha Anand, Upkar Singh Khubber,Pooja Nair, Shwetal Joshi, Roshni Raj, Harsh Padhya, David D'souza, Shivanggi Chandra

Supporting Cast in the order of appearance:
Tanya Jacob
Priyanka Tehrana
Aradhna Uppal
Jyotika Kukrety
Padam Bhola
Jitin Gulati
Nilima Sharma
Neeta Mohindra
Anil Rai
Niharika Anand

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