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Published on 16 Jan 2016 | about 1 year ago

A closer look at the Air Jordan XXX. When Michael Jordan graced the courts of the NBA, his shoes were almost as popular as his game. Yesterday in Chicago, Il, Jordan Brand revealed the next evolution of Jordan's signature footwear, the Air Jordan XXX.

While at the launch of the new shoe, we spoke with two people that know a lot about the Air Jordan line, Nike’s Vice President for Design and Special Projects, Tinker Hatfield, and Senior Creative Director of Innovation, Mark Smith. Tinker has had a hand in the Jordan line since the Jordan III, and Mark Smith has been a part of the Jordan line since the Jordan XX. During our interview, both Mark and Tinker teach us a bit about design, how Michael changed the game of basketball forever, what Russell Westbrook things about the Jordan XXX, and why sometimes it is better to leave things just the way they are.

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Jacques 'Kustoo' Slade highlights daily updates and reviews on the best performance, lifestyle, and retro sneakers in Home of Today in Sneaks and The Week in Sneaks. Currently a contributing editor at Complex (and having previously worked Kicksonfire and NiceKicks), you don't need to look any further for best news coverage of the biggest footwear brands.

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