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Published on 06 Sep 2014 | over 2 years ago

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Indian Classical music has always been an integral part of the socio-cultural fabric of our country. With a burgeoning young populace there is a need to re-connect the youth with classical music.

Zila Khan & Faizan Khan plan to release music videos which merge classical music with genres popular today, like Beat-box, Electronic, Flamenco, etc. Tags like ‘remix’ & ‘fusion’ have become run of the mill and done-to-death. They have been careful to ensure that they don’t dilute the quality of the songs, and yet marry the two genres while keeping the essence and relevance of each intact.

There are several music festivals & music channels in India which are thoroughly promoting Bollywood music and now Indie music which is brilliant, but unfortunately no one is making an effort to revive classical music. And digital media is one of the most effective ways to reach out to a large audience, especially the youth. It's high time that Indian Classical Music utilizes the power of the web and makes its presence felt.

Conceptualized by: Faizan Khan (www.facebook.com/faizan.khan.10000)

Produced by: Shotgun Media
Logo Design: Nikita Ashok

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