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IRN BRU New Baby Ad www.youtube.com/watch
IRN-BRU gives its social media fans a sneak peek of new 'Mum' ad ahead of TV debut
IRN-BRU has given its Facebook fans and Twitter followers an advance look at the latest ad in its 'Get you Through' campaign.
Using a secret keyword for IRN-BRU's social media fans will be lead to preview viewing of new TV ad 'Mum' which sees a son left red-faced when his pals experience the full impact of his mum's new push up bra.
"It's been a long winter but spring has finally sprung and it feels like the ideal time to release our new, uplifting IRN-BRU Gets You Through ad," said IRN-BRU head of marketing Adrian Troy.
The latest ad follows the 'New Fella' execution which has been on air for little over a month, and the soft drinks brands now infamous 'Fanny' ad from last year, like its predecessors the TV spot was also created by The Leith Agency.
'Mum' will air on TV screens across Scotland and the North of England from tomorrow (Monday 8 April), marking parent company Barr's ongoing commercial push south of the border.