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Published on 26 Mar 2014 | over 4 years ago

Lay's TV commercial featuring football superstar, Leo Messi.
Celebrate life's simple pleasures with Lay's potato chips and watch as Leo and fans enjoy pinching a chip.

Lay's announced a major global advertising campaign and new multi-dimensional promotional partnership launching in over 60 markets featuring record breaking football superstar, Leo Messi. The master brand commercial and centerpiece of the campaign was shot over the course of three days in Rio De Janeiro, Brazil, and Barcelona, Spain. With the great taste of Lay's potato chips at the center, the commercial builds off the insight that people enjoy pinching a Lay's whenever they are near one and shows that not even a world-class footballer is can avoid his fans' fingers. The commercial follows Messi as he crosses the streets of Rio, encountering fans who are clamoring for photos and autographs. With the international hit "Balada Tchê Tcherere Tchê Tchê" by Brazilian superstar Gusttavo Lima providing the infectious backdrop, the commercial ends with Messi able to even the score and pinch his own Lay's chip when posing for photos with unsuspecting Lay's fans.
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